Success in business depends on your ability to engage, influence, and persuade. Whether you’re leading a team, marketing an idea, or closing a deal, your ability to connect and communicate effectively is the difference between getting results or getting ignored. The 7 Triggers to Yes is a proven framework designed to make your messages more compelling, your conversations more impactful, and your outcomes more successful.

Decisions aren’t made by logic alone. Neuroscience confirms that all decisions—especially buying decisions—are driven by emotion. The 7 Triggers to Yes formula is built around seven key emotional drivers that have been proven to accelerate agreement and buy-in. When applied intentionally and consistently, these triggers transform your communication into a powerful tool for persuasion.

Understanding the 7 Triggers is your first step to mastering persuasive communication. The system is designed for practical learning through interactive video-based training that breaks down each trigger, how it works, and how to use it in real-world situations. The course is structured for easy application, allowing you to quickly recognize and activate the triggers in your everyday business interactions.

The 7 Triggers method isn’t theory—it’s a hands-on system that integrates seamlessly into your leadership, marketing, and sales activities. From structuring a persuasive presentation to crafting customer-driven marketing messages to navigating high-stakes negotiations, the framework helps you communicate with greater impact and get more yeses—faster and more consistently.

Yesable takes the power of the 7 Triggers and puts it on autopilot. Instead of manually rewriting your messages to be more persuasive, the Yesable AI platform extracts key data from your offers and customer insights to generate trigger-optimized communications in seconds. Whether you need meeting planners, sales scripts, marketing content, or negotiation frameworks, Yesable ensures your messaging is clear, compelling, and persuasive—every time.