Guides Buyers Through a Process Defined by the Seller


  • WAYPOINTS ON A SALES MAP

  • SOURCE: KEY BUYER BEHAVIOR

  • VARIES BY BUYER SEGMENTS

  • QUESTIONS REVEAL NEEDS

  • AIDS ORGANIZATION, EFFICIENCY

  • PRODUCES AN OFFER-BUYER FIT

  • NEVER FITS EVERY SITUATION

Guides Communication to Yes Decisions by the Customer


  • GPS FOR GETTING TO YES

  • SOURCE: NEUROSCIENCE

  • VARIES BY INDIVIDUAL ATTRIBUTES

  • QUESTIONS REVEAL MOTIVATIONS

  • AIDS PRODUCTIVE COMMUNICATION

  • PRODUCES A BUYING DECISION

  • ALWAYS FITS EVERY SITUATION







When a large, well-known pharmaceutical company wanted to ramp up product sales, it conducted one of the first 7 Triggers training programs. Sales went through the roof, and two years later was the largest selling prescription drug in the world.

A small drug manufacturer's new head of sales hired a small team of very seasoned sales professionals who did well for a time, but once they had picked off the low-hanging fruit they started to stumble. They brought in 7 Triggers programming and within a year after hitting their market share wall their sales had jumped 34% – and the company was acquired for over 800 million dollars. 



Amgen Pharmaceuticals


“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

Mike Iandolo

Cisco Systems


“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”