Are you crushing it? When you pitch, present, lead, market, or sell... Are you getting more YES than anyone you know?

Learn what really works to PERSUADE and put more YES in your life.

More Princes. Fewer Frogs.

Almost anyone can get a YES decision with enough time, plenty of prospects, and the resources to go after them. There's really no skill in that. Or, you can use what science proves actually works when it comes to persuasion, and get 

 

more. yes. faster. 

 

You always hear, "sales is a numbers game." You know why? Because

1. Most people don't know how to persuade, and

2. Some number of customers will always persuade themselves.

 

So, you have a choice: You can keep kissing frogs hoping to find a prince, or turn more frogs into princes with The 7 Triggers to Yes.

 

IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.


Now for the first time the program being used by many of the world's top sales and marketing teams is available as an online system of courses and tools to make absolutely certain you knock it out of the park when you

 

PITCH • PRESENT • MARKET • FINANCE • FUNDRAISE • NEGOTIATE• SELL

 


YOUR COLLEAGUES • CUSTOMERS • INVESTORS • DONORS • VENDORS • PROSPECTS...

What if You Knew Exactly What Would Make Them Say YES?

S I G N  U P  F O R

The QuickStart Crash Course


FREE FOR A LIMITED TIME


One lesson each day for 7 days. Multimedia, info-packed, with bonus downloads.

 

We respect your privacy. Your data will not be shared or sold.

In a series of brief multimedia lessons, discover

  • How triggers work as the source code for getting others onboard with your ideas and offers

  • The number one thing you should never do if you want to trigger a yes decision

  • What a trigger really is and why people have no choice but to respond to it

  • How to activate triggers in order to get what you want from your colleagues, customers, and markets

A ONE-TIME OPPORTUNITY TO GET WHAT COMPANIES HAVE PAID UP TO $1,200.00 PER-PERSON FOR.

 

If YES DECISIONS like sales, customers, agreements, or funding are mission-critical to your career or business, you're going to want to know and use the persuasion equation – to the nuts and bolts of emotional triggers

After building so much success with this formula in the corporate world we've now designed a fully-featured online system designed to make it easy and reliable for everyone to get these remarkable results.

 

And to make it quick, easy, and totally risk-free to get briefed on all of it, I've put together a super-accelerated, online "QuickStart" program that basically shows you the entire 7 Triggers system end-to-end...

What would it mean to your career, project, or business to boost your "yes ratio" by 2X – 3X – or more?

End the Struggle with Simple Science.

We finally know what leads to yes decisions. Focus on anything else and you're not persuading.

 

LIMITED TIME OFFER

7 Triggers Quickstart Online Crash Course

FREE

(Originally $97)

7 LESSONS + BONUS DOWNLOADS

The 7 Triggers system has helped produce some of the biggest and fastest increases in sales, market share, and profitability for hundreds of organizations around the world. Just a few examples:

27% Above Projections Leads to Historic Win

When a large, well-known pharmaceutical company wanted to ramp up product sales, it conducted one of the first 7 Triggers training programs. Sales went through the roof, and two years later was the largest selling prescription drug in the world.

Largest Sale in Firm's 100 Year History

A well-known financial services firm secured the largest sale in the company's 100-year history and directly credited 7 Triggers training for that success.

 

 

 

34% Boost in Sales Leads to $800M Acquisition

A small drug manufacturer's new head of sales hired a small team of very seasoned sales professionals who did well for a time, but once they had picked off the low-hanging fruit they started to stumble. They brought in 7 Triggers programming and within a year after hitting their market share wall their sales had jumped 34% – and the company was acquired for over 800 million dollars. 

These case studies are not unusual. We get reports from people all the time about how life-changing this simple, practical formula is to their careers and businesses.

ONE FORMULA TO RULE THEM ALL

 

And now I want to help you boost your persuasive power and get more of what you want for yourself, your loved ones, your ideas, your projects, your business, your concerns and causes.

The QuickStart Crash Course

One lesson each day for 7 days. Multimedia, info-packed, with special bonus downloads. Email reminder with link each day of the course.

 

  • LESSON 1
    3 Secrets + Science

    Only since brain scan technology showed how decisions actually happen do we know how persuasion really works. 

  • LESSON 2
    The #1 Persuasion Fail

    One simple rule you can make it 300 times easier for people to say YES to you

  • LESSON 3
    A Trigger at Work

    The best way to understand the power of a trigger in practice is to see one in action.

  • LESSON 4
    How to Activate Triggers

    Activating triggers isn't difficult once you know how to do it. But frequency and consistency are what lead to results.

  • LESSON 5

    Strategic Persuasion

    Great persuaders play the long game. It's more than just what can be read or said.

  • LESSON 6
    Boost Your Own Power

    Everyone has persuasive power. Only some know how to use it.

GO AHEAD. HACK YOUR CUSTOMER'S BRAIN.

$97.00

LIMITED TIME SPECIAL: FREE ACCESS

After 10 years in the field, you'd think we would have some decent reviews...

 

(Possibly these are a bit better than "decent"....)

“Russell has raised the bar with the online course. Bravo!”

Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"

 

Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals

 

Mary Patterson

Horizon Pharmaceutical


“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”

Thomas Hill

Morgan Stanley


“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”

Dobbin Buck

GetUWired


“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”

MIke Iandolo

Cisco Systems


“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”

Chris Ryan

Business Insider


“When you're in a competitive category you need an edge. That's what the 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”

Lynn Howland

Amgen Pharmaceuticals


“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

CHECK IT... The above reviews (just a sampling) are not from random people or organizations no one's ever heard of (nothing against relative anonymity!), but from those with the success and resources to choose any program or system in the world...

 

THEY CHOOSE 7 TRIGGERS.

 

Shouldn't you?

    Isn't it time to put more yes in your life?

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