Are you crushing it? When you pitch, present, negotiate, or sell... Are you getting more YES than anyone you know?

Power your process with PERSUASION and put more YES in your life.

More Princes. Fewer Frogs.

Almost anyone can get a yes decision with enough time, plenty of prospects, and the budgets to go after them. Or, you can learn and use what neuroscience proves actually works when it comes to persuasion, and get more yes faster. 

 

You always hear, "sales is a numbers game." You know why? Because

1. Most people don't know how to persuade, and

2. Some number of customers will always persuade themselves.

 

Are you crushing it? Do you get more yes than anyone you know?

 

You have a choice: You can keep kissing a lot of frogs while you wait to find a prince, or make more princes with The 7 Triggers to Yes.

 

IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.


The Proven Force Multiplier for Any Selling Model or Method.

​POWER YOUR PROCESS WITH PERSUASION


I've spent the last 10 years helping corporate teams increase by multiples their ability to get more customers, accounts, closes, market share, and profitability using this simple but powerful formula based on neuroscience.

The get-yes-quick formula used by top performers and teams is now a turnkey system for your success.

The big advantage of having overseen countless variations of trigger training across a wide array of industries and companies is that YOU now have the immense benefit of getting the "best of the best" from all the programming that has gone before.

 

And to make it quick and easy to get briefed on all of it, I've put together a super-accelerated, online "QuickStart" program that basically shows you the entire 7 Triggers system end-to-end...

THE 7 TRIGGERS TO YES
QuickStart Crash Course


• Decision Science • What Triggers Are & How They Work • Key Trigger Deep-Dive

7 BRIEF MULTIMEDIA LESSONS • KEY POINT SUMMARIES • DAILY EMAIL REMINDERS & LINKS

$149.00 LIMITED TIME SPECIAL PRICING: JUST  $37.00

Unique insights to boost your persuasive power, including...

  • How triggers are the source code for getting others to agree, support, comply & buy

  • The number one thing you should never do if you want to trigger a yes decision

  • What triggers are and why people have no choice but to respond to them

  • How to activate triggers to get the decisions you want from prospects & customers

PLUS!

BONUS DOWNLOAD

The perfect companion to the Quickstart: Fully illustrated, 40pp Executive Summary of the original book with all 7 Triggers. It's all here!

A $19.95 value FREE with enrollment.

The 7 Triggers system has helped produce some of the biggest and fastest increases in sales, market share, and profitability for hundreds of organizations around the world. Just a few examples:

27% Above Projections Leads to Historic Win

When a large, well-known pharmaceutical company wanted to ramp up product sales, it conducted one of the first 7 Triggers training programs. Sales went through the roof, and two years later was the largest selling prescription drug in the world.

Largest Sale in Firm's 100 Year History

A well-known financial services firm secured the largest sale in the company's 100-year history and directly credited 7 Triggers training for that success.

 

 

 

34% Boost in Sales Leads to $800M Acquisition

A small drug manufacturer's new head of sales hired a small team of very seasoned sales professionals who did well for a time, but once they had picked off the low-hanging fruit they started to stumble. They brought in 7 Triggers programming and within a year after hitting their market share wall their sales had jumped 34% – and the company was acquired for over 800 million dollars. 

These case studies are not unusual. We get reports from people all the time about how life-changing this simple, practical formula is to their careers and businesses.

 

Personally I have dozens of stories – some of which I share in the Master Class program – of how so many of my accounts and projects would have been lost opportunities if it weren't for the ability to activate triggers to get yes decisions.

And now I want to help you boost your persuasive power and get more of what you want for yourself, your business, your ideas, your projects, your concerns and causes.

What would it mean to your career, project, or business to boost your "yes ratio" by 2X – 3X – or more?

THE 7 TRIGGERS TO YES
QuickStart Crash Course


• Decision Science • What Triggers Are & How They Work • Key Trigger Deep-Dive


7 BRIEF MULTIMEDIA LESSONS • KEY POINT SUMMARIES • DAILY EMAIL REMINDERS & LINKS


  •   LESSON 1 
    3 Secrets & Some Science

    Only recently did we learn how persuasion really works. Most people still don't know. 

  •   LESSON 2 
    The #1 Persuasion Fail

    One simple rule you can make it 300 times easier for people to say YES to you.

  •   LESSON 3 
    A Trigger at Work

    The best way to understand the power of a trigger in practice is to see one in action.

  •  LESSON 4  
    How to Activate Triggers

    Activating triggers isn't difficult. But practice and repetition is what leads to results.

  •  LESSON 5  
    How to Program Persuasion

    Great persuaders play the long game. It's more than just what can be read or said.

  •  LESSON 6  

    Sustain Persuasive Power

    In persuasive communication the devil is in the details. How to build a persuasion arsenal.

PLUS!

BONUS DOWNLOAD


The perfect companion to the Quickstart: Fully illustrated, 40pp Executive Summary of the original book with all 7 Triggers. It's all here!

A $19.95 value FREE with enrollment.

After 10 years in the field, you'd think we would have some decent reviews...

 

(Possibly these are a bit better than "decent"....)

“Russell has raised the bar with the online course. Bravo!”

Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"

 

Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals

 

Mary Patterson

Horizon Pharmaceutical


“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”

Thomas Hill

Morgan Stanley


“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”

Dobbin Buck

GetUWired


“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”

MIke Iandolo

Cisco Systems


“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”

Chris Ryan

Business Insider


“When you're in a competitive category you need an edge. That's what the 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”

Lynn Howland

Amgen Pharmaceuticals


“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

CHECK IT... The above reviews (just a sampling) are not from random people or organizations no one's ever heard of (nothing against relative anonymity!), but from those with the success and resources to choose any program or system in the world...

 

THEY CHOOSE 7 TRIGGERS.

 

Shouldn't you?

    Isn't it time to put more yes in your life?

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