The first thing I often hear when a seasoned sales pro gets access to 7 Triggers programming and the lightbulbs start going on is, "Why haven't I ever heard of this?" There's a reason for that.

A business book is not designed to be a profit center but as a PR and promotional driver for business services like consulting and training – the "tip of the spear" for a marketing and sales engine.

The 7 Triggers to Yes, despite its accolades and critical acclaim, never had that engine behind it (until recently, that is). Shortly following publication, Dad was diagnosed with melanoma, and we lost him just four months later.

Not that the genius of Dad's formula went unnoticed, mind you. Certain companies, consultants, leaders and trainers used the book as a basis for developing their own in-house programs; companies like Hearst Publications, Amgen, Morgan Stanley, Liberty Mutual, Cisco, and others. 

When I finally had the opportunity to investigate what these companies had accomplished using Dad's work, I was thunderstruck. The case studies, the results achieved were phenomenal! I had worked with Dad's sales training company at various points over the years, and we had never seen results like this.

Inheritance is obviously not the way I wanted to gain control of the 7 Triggers material, but there was some consolation in knowing that my digital media skills would help realize one of Dad's visions...

Dad always had a lot of big corporate clients. But he also had the heart of an entrepreneur, and wanted more than anything to share his skills for success with every individual, team, and small business eager to raise their game, exceed the status quo, improve their fortunes and make a difference in the world.

During my audit of what the large corporations were doing and achieving with the 7 Triggers, I was asked more than once – and not always jokingly! – not to share with other clients and markets the secrets of training and field application that had been developed. OK, sure 🙄

I'm so proud to be delivering on Dad's promise and legacy. My only regret is that he isn't around to hear all the success stories from those who are crushing it using the new digital programming. 

Dad lived to help others succeed. His work lives on!

Persuade and prosper,

Russell P. Granger

P.S. I am also one of Dad's success stories. And when you sign up for the Quickstart, you'll see exactly how the 7 Triggers not only helped me start my own agency, but also to close every account I went after in my first year in business.