Persuasion is the ability to influence others to consider beliefs or actions they may not have encountered otherwise and to choose those options. It is most effective when the decision aligns with a person's deepest interests and values, which are processed in the emotional parts of the brain. When communication sparks emotional brain responses, it becomes easier and quicker for others to select the offers presented.

The 7 Triggers to Yes is not sales training; rather, it supports and amplifies any selling model or process like a turbocharger for an engine. Most sales training focuses on how to sell, while the 7 Triggers method emphasizes why people buy.

7 Triggers has gained significant popularity in sales organizations that have already undergone sales training or have hired experienced professionals who are familiar with traditional courses because the 7 Triggers offers a different yet powerful amplification to everyday selling practices.

The app is very simple to use and will produce results regardless of your expertise with the 7 Triggers system. However, because our number-one goal is your success, and because your ability to activate triggers in your presentations and interactions is what will ultimately determine that success, complete courseware is included in every account. Use it as foundational learning or as a refresher if you've read the books or attended previous training.

Data privacy and security are a major priority within our operations. End users fully own and control their data, with the option to delete uploaded source materials at any time. They can also request account deletion along with all related data at any time. Our own admins can only access end-user data if the user has chosen to share it with them. We use industry-standard encryption for data transmission and storage. Your offer and customer data are never used for AI training or prompt improvement. Additionally, we use Azure OpenAI for our AI services for their enterprise-grade security and privacy commitments.

As a tool for teams and enterprise organizations, the 7 Triggers system provides more than just individual skill development—it creates a shared framework and language for customer engagement. Instead of focusing solely on how a rep should sell, teams can strategize and debrief based on why a customer is likely to buy.

Managers and leadership have found that this shift enhances collaboration, refines messaging, and improves overall consistency in customer interactions. Teams can analyze engagements through the lens of the customer's emotional triggers, adjusting their approach to drive stronger, faster, and more predictable results.

Although the currently deployed version of Yesable is a standalone application, CRM integration development is already underway. Please contact us for more information on CRM capability and version release timelines.