“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history.”
EARNIE WEEKS, UTICA NATIONAL
Close AT LEAST 30% More Business…
…Without Changing Your Offer, Pricing, or Sales Process...
…Starting as Soon as Next Week…
(Even If You’re An Experienced Sales Pro)
Discover the Source Code for Getting Others to Agree, Believe, and Buy...
7 DAYS • 7 MODULES • DOWNLOADS • DIAGNOSTIC
An Accelerated Mini-Course on the 7 Triggers System
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You're Just One Week Away from Closing More Business Than You Ever Thought Possible
A Proven Force Multiplier for Current Selling Models or Methods.
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
“When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”
Our corporate clients pay $600 per attendee for us to deliver this information to their sales teams.
But when you sign up today, you're not going to pay anywhere near $600 (even though it would be worth every penny).
Right now, you can get your hands on this exclusive information for just:
Corporate Training per Person:
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Your Price Today:
IMPORTANT: BEFORE YOU BUY
Ethics & Values of Persuasion in Selling
If you seek methods to manipulate customers into buying decisions they would otherwise never make, you won’t find them here.
Rooted in the neuroscience of decision-making, the 7 Triggers method of persuasion creates a more meaningful connection between buyer and seller, and guides customers to connect with their own beliefs and motivations stronger and faster.
The persuasion you will learn puts you more in line with customer interests, not less.
THE SUCCESS FORMULA WALL STREET DIDN'T WANT TO SHARE
The first thing I often hear when a seasoned sales pro gets access to 7 Triggers programming and the lightbulbs start going on is, "Why haven't I ever heard of this?" There's a reason for that.
A business book is not designed to be a profit center but as a PR and promotional driver for business services like consulting and training – the "tip of the spear" for a marketing and sales engine.
The 7 Triggers to Yes, despite its accolades and critical acclaim, never had that engine behind it (until recently, that is). Shortly following publication, Dad was diagnosed with melanoma, and we lost him just four months later.
Not that the genius of Dad's formula went unnoticed, mind you. Certain companies, consultants, leaders and trainers used the book as a basis for developing their own in-house programs; companies like Hearst Publications, Amgen, Morgan Stanley, Liberty Mutual, Cisco, and others.
When I finally had the opportunity to investigate what these companies had accomplished using Dad's work, I was thunderstruck. The case studies, the results achieved were phenomenal! I had worked with Dad's sales training company at various points over the years, and we had never seen results like this.
Inheritance is obviously not the way I wanted to gain control of the 7 Triggers material, but there was some consolation in knowing that my digital media skills would help realize one of Dad's visions...
Dad always had a lot of big corporate clients. But he also had the heart of an entrepreneur, and wanted more than anything to share his skills for success with every individual, team, and small business eager to raise their game, exceed the status quo, improve their fortunes and make a difference in the world.
During my audit of what the large corporations were doing and achieving with the 7 Triggers, I was asked more than once – and not always jokingly! – not to share with other clients and markets the secrets of training and field application that had been developed. OK, sure 🙄
I'm so proud to be delivering on Dad's promise and legacy. My only regret is that he isn't around to hear all the success stories from those who are crushing it using the new digital programming.
Dad lived to help others succeed. His work lives on!
Persuade and prosper,
Russell P. Granger
P.S. I am also one of Dad's success stories. And when you sign up for the Quickstart, you'll see exactly how the 7 Triggers not only helped me start my own agency, but also to close every account I went after in my first year in business.
Here is a small sampling of corporate case studies we've amassed over the years of Trigger training:
27% Above Projections Leads to Historic Win
When a large, well-known pharmaceutical company wanted to ramp up product sales, it conducted one of the first 7 Triggers training programs. Sales went through the roof, and two years later was the largest selling prescription drug in the world.
Largest Sale in Financial Firm's 100 Year History
A well-known financial services firm secured the largest sale in the company's 100-year history and directly credited 7 Triggers training for that success.
34% Boost in Sales Leads to $800M Acquisition
A small drug manufacturer's new head of sales hired a small team of very seasoned sales professionals who did well for a time, but once they had picked off the low-hanging fruit they started to stumble. They brought in 7 Triggers programming and within a year after hitting their market share wall their sales had jumped 34% – and the company was acquired for over 800 million dollars.
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
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