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“Outstanding! After years of persuading with reason and logic, the 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
THOMAS HILL, MORGAN STANLEY
The best of the book, the field training, and AI–in one turnkey system for fast results
Free Training
with upgrade option to participate in the Yesable beta
Get your colleagues and customers more emotionally connected to your ideas and offers to win more more and faster
CLICKS
CUSTOMERS
CLOSES
FUNDING
SUPPORT
SALES
First Module Free
6 Video Episodes + Downloads + Bonus Content
SELF-SERVE | SELF-PACED | TURNKEY
Free Training Membership Includes
Executive Brief Download
Featuring all 7 Triggers
-
The Breakthrough
The revealed power of emotions in decision-making presents more opportunities–and challenges–in an automated, disconnected world
-
The Triggers
Simple communication factors with massive persuasive power
- What's a Trigger?
- Why Triggers Matter
- Activating Triggers
- Trigger Elements
- All 7 Triggers
-
The Game Changer
How AI technology provides the missing piece for truly turnkey solutions in drafting fully custom persuasive communications
Get More of What You Want
LEARN THE SIMPLE SCIENCE FORMULA DESIGNED FOR
Leadership • Sales • Marketing • Entrepreneurs
FAST • PRACTICAL • PROVEN
FREE TRAINING SIGNUP
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IMPORTANT!
After submission, please check your EMAIL (including promotions or spam) for your invite link and temporary credentials to the PERSUASIVE AF course.
The power of 7 Triggers is undisputed...
Teams routinely see a 30% rise in sales
Individuals routinely 2X-3X closing rates
...but redrafting communications according to the formula can be a struggle for some...
That struggle is over!
The 7 Triggers to Yes AI App
Yesable accounts available with full course upgrade.
Sign up now to be eligible for a FREE 3-month subscription!
The Game Changer
YES Has Never Been Easier
1. Upload sales and marketing collateral, customer profiles, and call recordings
2. Download fully triggerized meeting plans, selling scripts, customer analysis, call coaching, and more
3. Win business, rejoice, relax
Sign up now to be eligible for a FREE 3-month subscription and make your colleagues and customers more Yesable!
Results, Reviews, and ROI
The 7 Triggers to Yes is credited for a decisive impact on Humira becoming the largest-selling and most profitable prescription drug in the world
"7 Triggers fundamentally transformed the sales and marketing operations at Abbvie when we set a goal to go from being third in the market to being first. It wouldn't have succeeded like it did without the training and tools provided by the 7 Triggers system."
Jim Smith, frmr. National Sales Director, Abbvie Pharmaceuticals
7 Triggers is especially prized by top performers seeking to raise their game beyond typical training
"Sales in our category were a challenge due to an extremely limited market, so I hired the best, most seasoned salespeople I could find. But after picking off the low-hanging fruit, we hit a wall. Sales flat-lined. Adopting the 7 Triggers program changed everything. Within just months we reported an astounding 34% increase, which ultimately led to an $800 million acquisition."
Mary Patterson, Raptor Biotech
"I was already the top producer in our 45-person sales division when 7 Triggers helped me sell one of the most well-known brands we’ve ever had as a client, and then one of the biggest accounts I’ve personally ever pitched. I am now the top-producing rep percentage-to-quota in our entire organization."
Ricky Hasan, Sr. Account Executive, Bestpass
"“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”
Stan Bastian, VP Sales, Horizon
7 Triggers is the #1 choice for leaders, executives, managers, and entrepreneurs who have surveyed the landscape of available programming
"I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team."
Dobbin Buck, Entrepreneur Magazine award-winning co-founder & VP, GetUWired
"As a former senior executive and CEO I know the importance and power of persuasion. This new online course remains faithful to Russ Granger’s groundbreaking book while offering an easier application of the 7 Triggers. No one who wants to succeed should be without this course!”
Robert H. Miller, Frm CEO, Lanvin; Board Director, Squibb
“Russell has raised the bar with the online course...and app. Bravo!”
“Efficient and effective way to enhance your skill set, the new program and software also allow you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
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