“The 7 Triggers to Yes is one of the 10 best business books published in the past 10 years. A fascinating, step-by-step guide to success in the 21st century – belongs on the list of every executive.”
Richard Lalich, Sr. Vice President & Executive Editor, Business Briefings
NO QUICKSTART?!
WELL, AT LEAST GET THE EXECUTIVE SUMMARY OF THE ORIGINAL 7 TRIGGERS TO YES BOOK!
The fully illustrated Executive Summary of the original book is usually available only as bundled with other packages. But since you've made it this far you can download it here for just $14.99!
THE ILLUSTRATED EXECUTIVE SUMMARY
KEY HIGHLIGHTS OF THE COMPLETE 7 TRIGGERS SYSTEM
The Acclaimed Original • 40pp Illustrated Executive Summary
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THE AWESOME POWER OF PERSUASION
The most successful people are those who can effectively get things done and who influence others to agree or comply. Success hinges primarily on one skill: the power of persuasion.
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THE SCIENCE THAT CHANGED EVERYTHING
For centuries of persuasion research the curtain remained closed to the realities of brain function. 21st century technology has been a revelation, upending assumptions.
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HOW TRIGGERS POWER PERSUASION
The human brain favors the efficiency provided by the emotional centers, which also control decision-making. Trigger this part of the brain to get faster, easier compliance.
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ALL 7 TRIGGERS FOR MORE YES DECISIONS
Research has shown that certain topics or tactics used in communication are more effective in lighting up, or triggering, the part of brain responsible for decisions.
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PERSUASIVE COMMUNICATION
By incorporating certain topics and messages, and emphasizing certain types of information, we can attract, engage, captivate and persuade with greater ease and speed.
Critical Acclaim
for The 7 Triggers to Yes published first edition
“I have read thousands of business books, and summarized about 500 of them. In my opinion, The 7 Triggers to Yes is one of the 10 best business books published in the past 10 years. Practical, easy-to-apply advice for influencing people by understanding their emotional triggers. A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.”
Richard Lalich, Sr. Vice President & Executive Editor, Business Briefings
"7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change—all of which will lead to a more powerful, influential, and successful life."
Melissa F. Thompson for Fast Company
"By far, the most practical book on the subject of sales and marketing influence and persuasion. Simple, applicable practicality.”
Business Book of the Year / Small Business Trends
“What a great formula. The 7 Triggers will lead to years of sales success.”
Jerry C. Noack, VP/Group Publisher / Training Magazine
There's Nothing Like the Feeling of YES.
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