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“Sales in our category were a challenge due to an extremely limited market, so I hired the best, most seasoned salespeople I could find. But after picking off the low-hanging fruit, we hit a wall. Sales flat-lined. Adopting the 7 Triggers program changed everything. Within just months we reported an astounding 34% increase, which ultimately led to an $800 million acquisition”
MARY PATTERSON, RAPTOR BIOTECH
Free Training
with upgrade option to participate in the Yesable beta
Stop Losing Winnable Deals
Some deals are lost because there's no functional fit. More deals are lost because there's no emotional connection to the offer.
Learn how to quickly identify the real drivers of a buying decision and simplify your communications to what produces results.
“The 7 Triggers system was instrumental in helping to make Humira the largest-selling and most profitable prescription drug in the world. Our most useful selling resource by far.”
JIM SMITH, FRMR NATIONAL SALES DIRECTOR, ABBVIE
TRIGGER THE WIN
The 7 Triggers to Yes is a neuroscience-based persuasion framework developed by Russ Granger for his book, and used successfully by Fortune 500 companies to influence decisions, inspire action, and grow sales to unprecedented levels.
“Outstanding! After years of persuading with reason and logic, the 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
THOMAS HILL, MORGAN STANLEY
Neuroscience confirms: Emotion drives buying decisions. Learn how to activate that emotional connection and win more deals faster.
First Module Free
6 Video Episodes + Downloads + Bonus Content
INCLUDES:
-
The Breakthrough
The discovery that emotions drive decisions equips us with a strategic blueprint to more easily connect, engage, and convert even in an increasingly disconnected and unpredictable world.
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The Triggers
Simple communication factors imbued with massive power
- What's a Trigger?
- Why Triggers Matter
- Activating Triggers
- Trigger Elements
- All 7 Triggers
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The Game Changer
How AI technology provides the missing piece for truly turnkey solutions in drafting fully custom persuasive communications...
The AI Persuasion Platform
Upgrade option to join the Yesable beta test
FREE TRAINING SIGNUP
Instant access | No credit card
IMPORTANT!
After submission, please check your EMAIL (including promotions or spam) for your invite link and temporary credentials to the PERSUASIVE AF course.
“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”
STAN BASTIAN, VP SALES, HORIZON
SYSTEM COMPONENTS
1. The 7 Triggers Framework
FOUNDATION
Built on the neuroscience principle that decisions are made emotionally, then justified rationally.
FORMULA
Includes universal triggers: Hope, Authority, Contrast, Friendship, Consistency, Reciprocity, Reason Why
APPLICATIONS
Helps guide communication across leadership, sales, marketing, fundraising, and team management.
RESULTS
Over a decade of success at top companies like Morgan Stanley, Kraft, Cisco, AbbVie, Liberty Mutual, many others.
2. The Yesable AI Platform
SOURCE CONTENT
Submit Offer and Customer content (upload existing docs & media)
TRIGGER ARCHIVES
Automated editable talking points prioritize persuasive content + coaching
PLAYBOOKS
Communication tools like key messages, meeting planners, scripts, and more
COURSEWARE
The entire 7 Triggers to Yes course in 6 Modules with 34 brief video segments
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
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