The Courseware
Secrets of Influence
The simple tactics rooted in neuroscience that put YOU in control of your customer's decision process.
Based on three essential sources:
Research with over 30 neuroscientists, communication professionals, marketing experts, and selling stars.
The original breakthrough business book, The 7 Triggers to Yes
Over 10 years in-the-field training with top sales teams, including those from Hearst Publications, Abbvie Pharmaceuticals, Morgan Stanley, Cisco Systems, Liberty Mutual, and many others.
Some of what you'll discover:
-
How persuasive power can massively accelerate your quest for success
-
How to make your existing selling practice produce more buying decisions with small but essential adjustments
-
Why we love to buy but hate to be sold & how to flip that equation in your favor
-
How recent science cracked the code of influence & persuasion – and made it easy for YOU to be much more persuasive
-
The two key factors of a buying decision – and why most people address only one
-
The currency of belief, and how you can produce it like clockwork
-
How to quickly set up your own persuasion power archive
-
The four triggers you can build instantly and activate tomorrow
-
The three triggers that will make almost anyone say, "YES!"
-
Planning your persuasion campaign so that your new persuasion tools hit the mark – every time
-
The 5 essential conditions for producing an inevitable yes decision
-
The smallest trigger tweaks that yield the biggest decision results
-
...and much, MUCH more!
-
MOD 1: THE POWER
The real power of persuasion lies in the nature of belief. Learn what it is, how it works, and how to provoke belief in others.
-
MOD 2: THE BREAKTHROUGH
To leverage the power of belief and the emotional brain we must shift our own mindset from seller to influencer. Here's how.
-
MOD 3: TRIGGERS PART I
Information about our offerings can induce indifference or ignite interest and desire. These four triggers make the difference.
-
MOD 4: TRIGGERS PART II
When trigger science works like magic it's often due to one or more of these three triggers. Define & deploy for each customer.
-
MOD 5: THE CAMPAIGN
Winning takes planning. Triggers are the tactics for the strategies explored here, including the 5 Favorable Buying Conditions.
-
MOD 6: THE TALK
Human communication can be complex, but certain modes and methods make it activating triggers easier and more effective.
You'll be prompted at intervals throughout the course to build your own triggerized persuasion arsenal.
Result: Hit the ground running to close more deals faster.
The Extras
Downloads Bundle
TOOLS & TEMPLATES FOR EVERY OPPORTUNITY
-
Message Makers
Like Mad-Libs for tweaking messages with trigger elements to easily script solutions.
-
Presentation Timeline
See how the triggers align with your presentation timeline with detailed guidelines.
-
Full Course Audio Book
Add the course audio to your playlists to revisit, review, and reinforce.
-
Process Alignments
A range of selling and presentation process flows with trigger categories aligned..
-
Messaging Matrix
Guided layout of trigger-activated key messages across customer segments.
-
Executive Summary eBook
Fully illustrated 40-page accelerated eBook of the original edition of The 7 Triggers to Yes.
Accelerated Pro Course
Fast Track Trigger Drill
Executive Summary Course for Previews & Reviews
-
Review & Reference - 4 modules, 14 topic segments hit key points & highlights of the 4-hour Secrets of Influence Master Class in just 45 minutes.
-
Full System Preview - Many of our members suggest going through the Fast Track before the complete curriculum Master Class course, as it provides a useful "big picture" view of the entire 7 Triggers system.
-
Executive Overview - Want to suggest 7 Triggers programming to your team or company? The Fast Track course is an ideal executive overview of the system and core content. Please contact us to arrange preview access.
Peers & Experts
Persuasion Nation
PRIVATE FACEBOOK GROUP
Guidance & Feedback
Browse, post, and get feedback from peers as well as certified experts from a range of industries and practices. Trigger Mentors include:
-
Jim Smith | Selling
Multi-year winner of Salesperson of the Year award at his global company, Jim is a beloved mentor to generations of sales pros.
-
Mary Patterson | Selling & Sales Management
Mary held numerous senior sales and sales leadership positions at several of the world's top pharmaceutical firms.
-
Lynn Reed | Leadership & Management
A highly sought-after consultant and trainer in the financial services and tech industries, Lynn also writes for Forbes and the Wall Street Journal.
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
© Rising Tide Partners | Professional Education Corporation • All Rights Reserved.
