... SALES PRO GETS A SERIOUSLY UNFAIR ADVANTAGE BY ACTIVATING THESE 7 “DECISION-CENTERS”...
How I Went From Zero
to Closing EVERY SINGLE DEAL for an Entire Year…
…Fancy Offices in New York City…
…Billing 7-Figures…
…without changing my sales process, memorizing scripts, or resorting to slimy or unethical practices…
…in Less Than 2 Weeks…
The surprisingly simple route to top closer territory... without changing anything except what you actually discuss with customers...
"...trumps every other program out there."
“The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.”
OVER 10 YEARS OF TRIGGER TRAINING REVEALS:
Salespeople who consistently use these 7 Triggers in their calls and presentations close an average of 30% more sales than those who don’t.*
THE SURPRISINGLY SIMPLE WAY TO GET AT LEAST
30% MORE BUSINESS
* Average increase over current or projected sales from companies using the 7 Triggers system. Individual results have been much higher.
Available for the first time – the courseware that catapulted the world's top sales teams to unprecedented profitability...
Selected clients of Russ Granger's selling skills programs.
Sales Leaders on 7 Triggers
Secrets of Top Closers Finally Unveiled by Neuroscience...
There are some people who will tell you that being an influencer, a great persuader – a top closer – is a talent...
...you either have it or you don’t....
I’m here to tell you....
That is completely false.
(Those who may have told you that likely have their own reasons for wanting you to think it, but it’s not true.)
And if you’ve ever thought that the top dogs in your selling organization aren’t sharing the true secrets to their success...
You’re probably right.
But here’s the thing...
They likely don’t even realize themselves the handful of simple things they naturally do to close more deals than anyone else – making it look like… magic from the outside.
They aren’t telling you their secrets...
...because they honestly don’t know what they are!
Here’s the good news: The factors that produce that “magic” are knowable.
At least, they have been since the advent of live brain scan technology, which revealed a lot more than we ever knew before about what actually happens when humans make decisions.
From those discoveries...
We’ve been able to define and distill the “magic” of world-class closers into a handful of tangible elements that ANY sales person can use to effortlessly close more deals.
If you dream of joining the ranks of top closers and taking complete control of your selling future, I want to show you how you can do exactly that.
My goal here is to help two types of people....
If you are just getting started in sales, you’re going to get a shortcut to avoid all the frustration and trial and error that usually comes with beginning a career in sales.
And even when these new insights ARE available, most rookie salespeople don’t get access to them until they’ve already gone through all the traditional sales training, most of which is not about being persuasive, or about what you actually discuss with customers.
I’m going to show you how to know – very specifically, and for proven scientific reasons – how to get customers FULLY ENGAGED, what to talk about and what to ignore, and which parts of your pitch to focus on in order to get yes decisions faster and more often.
And you know what comes along with that knowledge...?
The kind of CONFIDENCE that usually comes only after years of experience.
The other type of salesperson this system is for is THE SEASONED PRO. In our years of experience bringing this program to corporate sales teams, it’s always the more experienced salespeople who connect with the system the strongest. Why...?
...Because they recognize it as what actually works when it comes to influencing customer decisions.
Only, they never had a framework for it, or even a way to talk about the factors involved.
So, if you have more experience, if you’ve got some success under your belt, you’re going to discover what really produced that success so that you can replicate it easily and more often.
You’ll be able to add these secrets of influence to whatever sales process you currently use to instantly increase your closing ratio, starting next week.
"A much better, easier way to get results."
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
How to Power Your Practice with Influence & Persuasion
FILL THE GAP IN YOUR CLOSING CODE
FACT: Conventional sales training doesn't teach influence & persuasion.
I learned the hard way how limited even the most reliable selling skills can be when the power of persuasion is what's needed to close the deal.
It's hard to think of anything worse in business than having skills and success, and getting rejected regardless...
And rejected not just once, or twice, or a few times, but over, and over, and over again... 🙄 😫
That's exactly what happened to me when I wanted to break out of wage-earner status and start my own agency.
I figured I had it all...
Years of experience with well-known brands...
...leadership positions with top agencies....
...plus special expertise with what was then a unique new medium called digital...
But also: about as much exposure to sales training as it's possible to have...
Right out of college, I was immersed in the skills of consultative selling, working for Dad's sales training business with clients like Prudential, Citibank, IBM, AT&T, Best Foods, Hilton, and many others...
I used those very skills – skills I'm sure YOU are also very familiar with – to launch one of the world's first digital marketing agencies, and in my subsequent roles at firms like IBM Global Services and BBDO Worldwide selling numerous accounts and projects all over the world...
So... WTF was going on?!?
Why now, when I tried to sell an anchor account on my new agency, was I getting nods, and smiles... and crickets?!
Had I just lost it? Was my mojo spent? Had I used up my share of what the world had to offer me?
To say I was getting despondent would be putting it mildly.
Then, this happened:
Well, a draft of it, at any rate.
I realized very quickly why I was striking out in my efforts to sell that elusive anchor account to start my own agency...
Although none of these triggers were entirely new, or even particularly surprising in their role as persuasion factors...
…there were seven of them.
Not one... or three... but seven.
And when I honestly considered which ones I had been activating when trying to land that anchor account, I had to admit...
I had been focused almost exclusively on just ONE trigger.
(It's incidental, but it was the Authority Trigger.)
I was basically staking an entirely new business on one trigger... relying on ONE trigger to change my whole life....
Those are not good odds!
The moment I got back to my desk in New York I set about reprogramming my entire approach to landing that anchor account, incorporating as many triggers as possible in as many places where it made sense.
Would it actually work?
I wasn’t sure, but I was pretty eager to test it out.
Sure enough…
After a year of struggling without results, putting Dad’s new formula to the test produced the answer in just weeks...
Not only did I land that essential anchor account...
I went on to close every one of almost a dozen accounts I went after in that first year.
3 Secrets for Adding Emotional Triggers to Your Selling Practice
I also learned some important things about incorporating triggers into your own selling practice – things that were NOT in the original book, but which were later developed in multiple variations at top selling teams around the world.
Here they are (tap or click the headers for details):
Secret 1: Trigger Mapping
How to Reprogram Any Sales Process to Instantly Make it At Least Seven Times More Persuasive
The framework I had developed from the early book draft – the one that finally got me my own agency and literally every account we went after that first year – is the same framework eventually adopted by dozens of top corporations, hundreds of small companies, and thousands of individuals who use it to boost their sales performance each and every day.
And the beauty of this framework is that it can be applied to any selling process, any kind of sale. Why?
Because it's a simple set of guidelines for you to determine where the triggers are likely to fit into your particular approach, situation, or opportunity:
Step #1: Identify the key communication points in your process. This might be something like: First phone call, first meeting; follow-up questions, preliminary proposal, formal presentation, de-brief and follow-up.
Step #2: Map out which triggers are likely to be most effective and/or most convenient for each interaction. You don’t need to activate all 7 Triggers at every point, but over the entire process you should hit all seven, or as many as possible. A full, formal presentation might actually include all seven.
Step #3: Make sure you have enough information from, and about, your client or prospect to activate the triggers which depend on specific customer knowledge. If you realize you don’t have enough intel to activate those triggers, Job #1 is to get it by way of questions and/or research.
Step #4: “Triggerize” your questions, messages, proposal, and pitch. You’ll probably be surprised at just how simple this is once you have all the intel you need to do it. It often amounts to just tweaks to what you would otherwise say or do if you didn’t have the trigger arsenal in your tool belt.
This is the framework used by every individual and organization that has seen remarkable results with this simple but powerful formula.
Secret 2: Decision Hijacking
How to Seamlessly Navigate Any Conversation to “Yes” – No Matter Where It Started or Where it Might Wander
The way that triggers can work to solve messaging challenges, to break through communication barriers, or as redirects when things have gotten off-track is another example of how this formula works so well with whatever selling process you use, or whatever path your customer happens to take you down.
It's also one of the reasons seasoned pros connect with this method so strongly... Instead of a pro-forma process into which you have to shoehorn a customer situation, Triggers are 100% flexible.
If the selling process is a map – which most of them are –adding the 7 Triggers is like adding GPS navigation...
No matter how many unexpected turns you take, you can always recalculate to your desired destination.
It's easy to do, once you know your triggers:
Step #1: Acknowledge the value of whatever it is your customer has gotten fixated or sidetracked on. You never want to suggest that whatever detour they’ve taken is the wrong direction.
Step #2: Request permission to offer a different angle or idea. And that can be as simple as, “Hey, how about this?”
Step #3: Activate one or more triggers, often ones which have not been activated previously or recently.
NOTE: Module #4 of the Quickstart Course covers a real-world example of this simple trigger method.
Secret 3: Persuasion Hacking
How to Build a Persuasion Trigger Arsenal for Your Next Sales Meeting in Less Than 10 Minutes
When I first started applying this framework to my sales presentations, it was a bit of a process.
I combed through sections of the book, and used the list of elements for each trigger as guidelines for making notes when preparing for a call, a meeting, or a presentation. As you might imagine, flipping back and forth through pages of a book wasn’t exactly efficient.
To speed up the process, I started to organize everything in a way that would make it faster and easier to compile a list of trigger activators for each new client or opportunity.
I grouped everything under the 7 categories, and then wrote out a series of prompts to help me come up with specific triggerized messages quickly and easily.
Turns out I wasn’t the only one coming up with these kinds of tools. When I later investigated how the system was being used at different companies, I discovered that sales teams were routinely investing time and resources in the same effort: to make the process of developing and using the triggers as organized and efficient as possible.
I saw it all: white boards, spreadsheets, forms – even customized note fields in CRMs.
With my background in digital media, it didn’t take long for me to figure out what would really make this process fly. So, I hired a software developer to help me build out a custom system.
It took almost a year of development and testing, not to mention six figures in capital, but it was well worth it.
Now, using the Persuasionizer™ Trigger Builder software, I can have a full 7 Triggers arsenal filled in and ready to go in less than 10 minutes.
AND I can pull it up on my phone at a moment’s notice.
Four simple steps:
Step #1: Create and complete your Offer Trigger Elements
Step #2: Import those to your Customer Profile
Step #3: Complete your Customer Trigger Elements
Step #4: Checkbox and export the ones you want to use for your next customer connection
This is not a piece of software that does 27, or 127 different things – this does two things:
It prompts and organizes the most persuasive points about your offer and your customer, so you can activate triggers without effort and without fail.
The Proven Force Multiplier for Any Selling Model or Method.
After 10 years in the field, see what the sales professionals using our system have to say...
“7 Triggers trumps every other program...!”
“The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.”
– Jim Smith Director, National Accounts | ABBVIE PHARMACEUTICAL
Lynn Howland
Amgen Pharmaceuticals
“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”
Mike Iandolo
Cisco Systems
“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”
Mary Patterson
Horizon Pharmaceutical
“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”
“Russell has raised the bar with the online course. Bravo!”
“Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
Look at those company names...
The above reviews (just a sampling) are not from random people or organizations no one's ever heard of, but from massively successful companies with the resources to choose any program or system in the world...
THEY CHOOSE 7 TRIGGERS.
Shouldn't you?
HOW TRIGGERS WORK WITH TRADITIONAL SELLING SYSTEMS TO COMPLETE THE CLOSING EQUATION
Compare • Contrast • Combine
Guides Buyers Through a Process Defined by the Seller
-
FOCUS ON PROCESS
-
WAYPOINTS ON A SALES MAP
-
SOURCE: KEY BUYER BEHAVIOR
-
VARIES BY BUYER SEGMENTS
-
QUESTIONS REVEAL NEEDS
-
AIDS ORGANIZATION, EFFICIENCY
-
PRODUCES AN OFFER-BUYER FIT
-
NEVER FITS EVERY SITUATION
Guides Communication to Yes Decisions by the Customer
-
FOCUS ON PEOPLE
-
GPS FOR GETTING TO YES
-
SOURCE: NEUROSCIENCE
-
VARIES BY INDIVIDUAL ATTRIBUTES
-
QUESTIONS REVEAL MOTIVATIONS
-
AIDS PRODUCTIVE COMMUNICATION
-
PRODUCES A BUYING DECISION
-
ALWAYS FITS EVERY SITUATION
Compare • Contrast • Combine
HOW TRIGGERS WORK WITH TRADITIONAL SELLING SYSTEMS TO COMPLETE THE CLOSING EQUATION
Isn't it time to put more yes in your life?
Persuade and Prosper!
© Rising Tide Partners. All Rights Reserved.
