The Master Class: Secrets of Influence

Everything you need to stop missing opportunities and easily produce attention, engagement, support, cooperation, and YES decisions from others.

You'll be prompted throughout the course to build your own persuasion arsenal of trigger-powered talking points.

Result: Hit the ground running to persuade and prosper!

MODULE 1: THE POWER
The real power of persuasion lies in the nature of belief. Learn what it is, how it works, and how to provoke belief in others. 

MODULE 2: THE BREAKTHROUGH
To leverage the power of belief and the emotional brain we need to shift our own mindset from seller to influencer. Here's how.

MODULE 3: TRIGGERS PART I
Information about our offerings can induce indifference or ignite interest and desire. These four triggers make the difference. 

MODULE 4: TRIGGERS PART II
When trigger science works like magic, it's often due to one or more of these three triggers. Define & deploy for each customer.

MODULE 5: THE CAMPAIGN
Winning takes planning. Triggers are the tactics for the strategies explored here, including The 5 Favorable Buying Conditions.

MODULE 6: THE TALK
Human communication can be complex, but certain modes and methods make activating triggers easier and more effective.

Accelerated Pro Course: The Fast Track Trigger Drill

Almost no one perfects new skills on the first go-round. No worries! You get a condensed version of the full Master Class course for fast & easy review & reference. Key highlights and critical points only.

Use the Fast Track for:

Review & Reference - 4 modules, 14 topic segments hit key points & highlights of the 4-hour Secrets of Influence Master Class in just 45 minutes.

Full System Preview - Many of our members suggest going through the Fast Track before the complete curriculum Master Class course, as it provides a useful "big picture" view of the entire 7 Triggers system.

Executive Overview - Want to suggest 7 Triggers programming to your team or company? The Fast Track course is an ideal executive overview of the system and core content. Please contact us to arrange preview access.

The Ultimate Persuasion Power Tool

Full, One Year Subscription!

When prompted at intervals throughout the course to identify your own persuasive message elements, use the Persuasionizer™ trigger builder software, directly accessible from inside the courseware.

By the time you finish the course, you will have built your first complete persuasive messaging archive!

Create and export endless Persuasion Prompters to use before and during your customer engagements to easily activate Triggers and get YES DECISIONS.

The Pre-Flight Trigger Check

Of all the tools requested by our corporate clients over the years, by far the most common was a simple, fast, and convenient way to check the triggers and trigger elements right before a customer encounter. 

Never Again Miss a Chance at YES

Designed to be used in conjunction with the Secrets of Influence Master Class course and the Persuasionizer™ trigger builder web app, the 7 Triggers mobile app offers quick-scan access to 

• Triggers
• Trigger Element Lists
• Persuasion Prompters

Anytime, Anywhere Reference

The app is loaded up with trigger definitions, explainer videos, plus the entire Executive Summary eBook.

Additional Content, Tools, and Templates to Make Activating Triggers Easy for Every Engagement and Opportunity

Message Makers
Like Mad-Libs for tweaking messages with trigger elements to easily script solutions.
    
Presentation Timeline
See how the triggers align with your presentation timeline with detailed descriptions.
    
Full Course Audio Book
Add the course audio to your playlists to revisit, review, and reinforce.
    
Manager's Playbook
Expand & improve sales call debriefs with a focus on the customer decision path.
    
Messaging Matrix
Guided layout of trigger-activated key messages across customer segments.
    
PDF Trigger Builder 
The precursor to the Persuasionizer™, The PDF Trigger Builder is especially useful for group applications like team meetings and brainstorming sessions.

Experts & Peers for Guidance & Feedback

Browse, post, and get feedback from peers as well as certified experts from a range of industries and practices.