What Would More Yes Mean to You?

MORE CLICKS • MORE CUSTOMERS • MORE SUPPORT • MORE SALES

The Simple Science Formula to Boost Your Persuasive Power

presentations • team leadership • fundraising • negotiation • marketing • sales

EVERYONE HAS PERSUASIVE POWER. SOME KNOW HOW TO USE IT.


The Formula Top Performers & Teams Rely On is Now a Turnkey System for Your Success.

From: Russell Granger
Easton, Maryland

 

Tell me if this has ever happened to you...

 

You meet with a colleague or client, or post a well-crafted marketing campaign. You've covered all the bases, featured the best of of what you have to offer, and your messages appear to resonate. It really feels like you've sealed the deal.

 

And then....crickets

 

What happened?!

 

I had exactly this experience – over and over again, in fact – when I tried to land my first anchor account and start my own agency. I had years of highly credible experience with major national and international brands, I was enthusiastic, creative, well-spoken, with an excellent reputation in media marketing. I was supposed to know how to get attention, get engagement, get a sale!

 

And....crickets.

 

It was around this time that Dad was working on his new book, which would later be published by McGraw Hill as The 7 Triggers to Yes.

 

I wish I could tell you that reading an early draft was a revelation. But in fact my first reaction was that I pretty much knew this stuff. And although well-organized, and fascinating for its basis in neuroscience, it was very much the basics, the foundations of persuasion.

 

Yeah, I had completely missed the point.

 

Not only were these 7 categories the MOST important for getting engagement, agreement – YES decisions – they ALL needed to be activated as much and as often as possible.

 

In my efforts to land that elusive anchor account to start my own agency I realized that I had been relying almost exclusively on just one trigger

 

I fixed that quickly by following Dad's deceptively brilliant formula and within WEEKS (after a year of trying) I landed my first major independent account. Within months I had signed three more accounts, hired a staff, secured offices in the city (New York), and was billing in the high 7 figures.

Once the book was published and corporate training programs were developed from it, a lot of other people and companies had even more amazing experiences.
 

Just a few examples:

27% Above Projections Leads to Historic Win

When a large, well-known pharmaceutical company wanted to ramp up product sales, it conducted one of the first 7 Triggers training programs. Sales went through the roof, and two years later was the largest selling prescription drug in the world.

Largest Sale in Firm's 100 Year History

A well-known financial services firm secured the largest sale in the company's 100-year history and directly credited 7 Triggers training for that success.

 

 

 

34% Boost in Sales Leads to $800M Acquisition

A small drug manufacturer's new head of sales hired a small team of very seasoned sales professionals who did well for a time, but once they had picked off the low-hanging fruit they started to stumble. They brought in 7 Triggers programming and within a year after hitting their market share wall their sales had jumped 34% – and the company was acquired for over 800 million dollars. 

These case studies are not unusual. We get reports from people all the time about how life-changing this simple, practical formula is to their careers and businesses.

 

Personally I have dozens of stories – some of which I share in the Master Class program – of how so many of my accounts and projects would have been lost opportunities if it weren't for the ability to activate triggers to get yes decisions.

 

They always say that sales is a numbers game. You know why that is? Because (1) most people don't know how to persuade and (2) some percentage of customers will always persuade themselves. (I go into this in some detail in the Master Class program.)

 

So, you have a choice: You can either kiss more frogs, or get more princes with persuasion.

What would it mean to your career, project, or business to boost your "yes ratio" by 2X – 3X – or more?

Dad didn't exactly stumble on this formula. He developed it over three decades of conducting highly successful sales, negotiation, and customer communication training programs for hundreds of top companies and countless small businesses around the world. But it wasn't until the discoveries from brain scan technology that it all came together in The 7 Triggers to Yes.

 

Although Dad was always gratified by how eagerly corporate America embraced his work, he desperately wanted to bring his insights and guidance to entrepreneurs and small businesses (Dad had been groomed for the C-Suite early in his career but had the heart of an entrepreneur). 

My Dad, Russell H. Granger

Due to an illness that took him from us too soon, Dad was unable to see the dream of bringing his amazing work to the people he believed would benefit from it most. That honor has fallen to me.

 

10 Years and 100s of Trigger Training Programs Later...

I've spent the last five years auditing and compiling what different companies, consultants, and trainers have been doing with the formula in their own training and operations; heading up the expansion of our own corporate training implementations; and developing online courses and tools to realize Dad's dream of bringing 7 Triggers programming to the entrepreneurs, freelancers, and small businesses with whom he felt such a strong affinity.

What do you need more of? What logjams do you need to break? What kinds of YES would change the game in your favor?

If you have ideas, projects, business ventures, products, services – anything for which you need support, cooperation, agreements, or closes – the 7 Triggers system will help you attract, engage, captivate and convert colleagues, prospects, clients and customers. It will help you get YES

 

Get YES DECISIONS of every kind faster, easier, and much more often

  • Clicks, signups, submissions, inquiries

  • Accounts, clients, customers

  • Closes, purchases, payments

  • Approvals, resources, funding

  • Agreements, cooperation, dedication

  • Donations, contributions, support

Turn EVERY ENGAGEMENT and ENCOUNTER into a recipe for results

  • Pitches & presentations

  • Meetings & conferences

  • Trade shows & conventions

  • Brochures & websites

  • Sales pages & promotions

  • Marketing & advertising

ONE FORMULA TO RULE THEM ALL

 

And now I want to help you boost your persuasive power and get more of what you want for yourself, your loved ones, your ideas, your projects, your business, your concerns and causes!

Unlike Any Course, Method, or Program You've Seen.


YES, there is a stark difference between 7 Triggers and other kinds of systems and methodologies that help you get and keep agreements, followers, customers, sales. The main difference is one of focus.

 

Although any quality method will emphasize the importance of a focus on the customer, the vast majority of systems are nevertheless about a preferred map for the customer journey.

 

Persuasion is different. It's not about a selling map but a customer decision path.

 

At the end of the day it's really not about which approach is better because they happen together and accomplish different things.

 

And that means: 7 Triggers is not competitive but complimentary – like a power boost for more conventional systems. No need to replace what you're already doing – now it will just work a whole lot better and way more often!

Guides Buyers Through a Process Defined by the Seller


  • FOCUS ON PROCESS

  • WAYPOINTS ON A SALES MAP

  • BASED ON OBSERVATION

  • VARIES ON BUYER SEGMENTATION

  • QUERIES REVEAL NEEDS

  • AIDS ORGANIZATION & EFFICIENCY

  • PRODUCES AN OFFER-BUYER FIT

  • NEVER FITS EVERY SITUATION

Guides Communication to Yes Decisions by the Customer


  • FOCUS ON PEOPLE

  • INGREDIENTS FOR PERSUASION RECIPES

  • BASED ON NEUROSCIENCE

  • VARIES ON INDIVIDUAL PROFILES

  • QUERIES REVEAL MOTIVATIONS

  • AIDS PRODUCTIVE COMMUNICATION

  • PRODUCES A BUYING DECISION

  • ALWAYS FITS EVERY SITUATION

Capture. Captivate. Convert.

IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.


After 10 years in the field, you'd think we would have some decent reviews...

 

(Possibly these are a bit better than "decent"....)

“Russell has raised the bar with the online course. Bravo!”

Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"

 

Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals

 

Mary Patterson

Horizon Pharmaceutical


“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”

Thomas Hill

Morgan Stanley


“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”

Dobbin Buck

GetUWired


“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”

MIke Iandolo

Cisco Systems


“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”

Chris Ryan

Business Insider


“When you're in a competitive category you need an edge. That's what the 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”

Lynn Howland

Amgen Pharmaceuticals


“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

CHECK IT... The above reviews (just a sampling) are not from random people or organizations no one's ever heard of (nothing against relative anonymity!), but from those with the success and resources to choose any program or system in the world...

 

THEY CHOOSE 7 TRIGGERS.

 

Shouldn't you?

    Isn't it time to put more yes in your life?

    GENERATIONS OF EXPERTISE

    Program Authors and Architects


    RUSSELL H. GRANGER

    Author, speaker, entrepreneur, executive, and instructional designer are just a few of the roles that define Russ Granger’s remarkable career. The one common denominator was his passion for helping others succeed. His consulting and training company produced some of the largest-selling skill-building programs in several industries for companies including Aetna, Prudential, AT&T, Citibank, GE, Hilton, Morgan Stanley, Amgen, Abbvie, Lundbeck, and many others. Today the company Russ founded brings persuasive customer engagement programs to leaders, marketers, and sales teams from small start-ups to Fortune 500 corporations.

    RUSSELL P. GRANGER

    From heading the production team that developed AT&T’s core curriculum for its University of Sales Excellence to co-founding one of the world’s first digital marketing agencies, Russell’s passion has been persuasive communication. As brand strategist for IBM Global Business Services, Russell brought customer experience solutions to Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. His own practice clients have included Samsung, Ricoh, Verizon, St. Martin’s Press, Donna Karan, and Steelcase. At the dawn of web media Russell co-founded a digital agency that was featured on CNN, the New York Times, and the cover of PC Magazine.

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