From: Russell Granger
Easton, Maryland
 

Tell me if this has ever happened to you...

You meet with a colleague or client, or post a well-crafted marketing campaign. You've covered all the bases, featured the best of of what you have to offer, and your messages appear to resonate. It really feels like you've sealed the deal.

And then....crickets. 

What happened?!

I had exactly this experience – over and over again, in fact – when I tried to land my first anchor account and start my own agency. I had years of highly credible experience with major national and international brands, I was enthusiastic, creative, well-spoken, with an excellent reputation in media marketing. I was supposed to know how to get attention, get engagement, get a sale!

And....crickets.

It was around this time that Dad was working on his new book, which would later be published by McGraw Hill as The 7 Triggers to Yes.

I wish I could tell you that reading an early draft was a revelation. But in fact my first reaction was that I pretty much knew this stuff. And although well-organized, and fascinating for its basis in neuroscience, it was very much the basics, the foundations of persuasion.

Yeah, I had completely missed the point.

Not only were these 7 categories the MOST important for getting engagement, agreement – YES decisions – they ALL needed to be activated as much and as often as possible.

In my efforts to land that elusive anchor account to start my own agency I realized that I had been relying almost exclusively on just one trigger. 

I fixed that quickly by following Dad's deceptively brilliant formula and within WEEKS (after a year of trying) I landed my first major independent account. Within months I had signed three more accounts, hired a staff, secured offices in the city (New York), and was billing in the high 7 figures.

Once the book was published and corporate training programs were developed from it, a lot of other people and companies had even more amazing experiences.
 

Just a few examples:

These case studies are not unusual. We get reports from people all the time about how life-changing this simple, practical formula is to their careers and businesses.

Personally I have dozens of stories – some of which I share in the Master Class program – of how so many of my accounts and projects would have been lost opportunities if it weren't for the ability to activate triggers to get yes decisions.

They always say that sales is a numbers game. You know why that is? Because (1) most people don't know how to persuade and (2) some percentage of customers will always persuade themselves. (I go into this in some detail in the Master Class program.)

So, you have a choice: You can either kiss more frogs, or get more princes with persuasion.

Dad didn't exactly stumble on this formula. He developed it over three decades of conducting highly successful sales, negotiation, and customer communication training programs for hundreds of top companies and countless small businesses around the world. But it wasn't until the discoveries from brain scan technology that it all came together in The 7 Triggers to Yes.

Although Dad was always gratified by how eagerly corporate America embraced his work, he desperately wanted to bring his insights and guidance to entrepreneurs and small businesses (Dad had been groomed for the C-Suite early in his career but had the heart of an entrepreneur). 

My Dad, Russell H. Granger

Due to an illness that took him from us too soon, Dad was unable to see the dream of bringing his amazing work to the people he believed would benefit from it most. That honor has fallen to me.

10 Years and 100s of Trigger Training Programs Later...

I've spent the last five years auditing and compiling what different companies, consultants, and trainers have been doing with the formula in their own training and operations; heading up the expansion of our own corporate training implementations; and developing online courses and tools to realize Dad's dream of bringing 7 Triggers programming to the entrepreneurs, freelancers, and small businesses with whom he felt such a strong affinity.

Turn EVERY ENGAGEMENT and ENCOUNTER into a recipe for results –

ONE FORMULA TO RULE THEM ALL

And now I want to help you boost your persuasive power and get more of what you want for yourself, your loved ones, your ideas, your projects, your business, your concerns and causes!