Unlock the Secret to Effortless Sales Conversations that Result in Your Prospect Automatically and Eagerly Saying "Yes" to Your Offer...
What if You Knew Exactly What Would Make Them Say Yes?
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
"...an astounding 34% increase...."
“Sales in our category were a challenge due to an extremely limited market. Adopting the 7 Triggers program led to an astounding 34% increase.”
OVER 10 YEARS OF TRIGGER TRAINING REVEALS:
Salespeople who consistently use these 7 Triggers in their calls and presentations close an average of 30% more sales than those who don’t.*
THE SURPRISINGLY SIMPLE WAY TO GET AT LEAST
30% MORE BUSINESS
* Average increase over current or projected sales from companies using the 7 Triggers system. Individual results have been much higher.
How to Trigger YES Decisions Faster and More Often Using Simple Neuroscience Secrets
The Get-Yes-Quick Formula Prized by Top Sales Teams is Now a Turnkey System for Your Success
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MASTER CLASS COURSES • TRIGGER BUILDER SOFTWARE • 7 TRIGGERS MOBILE APP • DOWNLOADS BUNDLE • PEERS & EXPERTS FORUM
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SYSTEM OVERVIEW • TRIGGER DEEP-DIVE • EXAMPLES & CASE STUDIES
The Proven Force Multiplier for Any Selling Model or Method.
After 10 years in the field, see what the sales pros using our system have to say...
“7 Triggers trumps every other program...!”
“The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.”
– Jim Smith Director, National Accounts | ABBVIE PHARMACEUTICAL
Thomas Hill
Morgan Stanley
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
Mike Iandolo
Cisco Systems
“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”
Dobbin Buck
GetUWired
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Lynn Howland
Amgen Pharmaceuticals
“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”
Chris Ryan
Business Insider
“When you're in a competitive category you need an edge. That's what the 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”
Mary Patterson
Horizon Pharmaceutical
“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”
“Russell has raised the bar with the online course. Bravo!”
“Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
Look at those company names...
The above reviews (just a sampling) are not from random people or organizations no one's ever heard of, but from massively successful companies with the resources to choose any program or system in the world...
THEY CHOOSE 7 TRIGGERS.
Shouldn't you?
Unlike Any Course, Method, or Program You've Ever Seen.
There is a real difference between 7 Triggers and other kinds of systems and methodologies that help you get and keep customers.
Although any quality sales method will emphasize a focus on the customer, most selling systems are actually about a preferred seller's map for the customer journey.
Persuasion is different.
The focus of persuasion training is not a selling map but a customer DECISION path.
You need both! – because they happen together and accomplish different things.
That means: 7 Triggers is not competitive but complimentary – a POWER BOOST for your preferred approach or current process.
Persuasion is the Other Half of the Selling Equation
A Match Made for Yes.
STANDARD SALES TRAINING AND THE 7 TRIGGERS
STANDARD SALES TRAINING AND THE 7 TRIGGERS
A Match Made for Yes.
Persuasion is the Other Half of the Selling Equation
Guides Buyers Through a Process Defined by the Seller
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FOCUS ON PROCESS
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WAYPOINTS ON A SALES MAP
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SOURCE: KEY BUYER BEHAVIOR
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VARIES BY BUYER SEGMENTS
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QUESTIONS REVEAL NEEDS
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AIDS ORGANIZATION, EFFICIENCY
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PRODUCES AN OFFER-BUYER FIT
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NEVER FITS EVERY SITUATION
Guides Communication to Yes Decisions by the Customer
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FOCUS ON PEOPLE
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GPS FOR GETTING TO YES
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SOURCE: NEUROSCIENCE
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VARIES BY INDIVIDUAL ATTRIBUTES
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QUESTIONS REVEAL MOTIVATIONS
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AIDS PRODUCTIVE COMMUNICATION
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PRODUCES A BUYING DECISION
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ALWAYS FITS EVERY SITUATION
IMPORTANT: BEFORE YOU BUY
Ethics & Values of Persuasion in Selling
If you seek methods to manipulate customers into buying decisions they would otherwise never make, you won’t find them here.
Rooted in the neuroscience of decision-making, the 7 Triggers method of influence & persuasion creates a more meaningful connection between buyer and seller, and guides customers to connect with their own beliefs and motivations stronger and faster.
The persuasion you will learn puts you more in line with customer interests, not less.
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